A TV ad has been banned for showing women using corset to compress their waists to a tiny, sexy size, which was considered irresponsible. The UK shop channel ran an infomercial advertising the Velform Mini Waist that showed women utilizing the product with a presenter citing the statement about how celebrities obtain those tiny waists while flaunting on the red carpet. The ad that showed women with the compression attire to make their waists appear extremely tiny, assured that the produce was the solution to availing that tiny, sexy waist, so small that make a woman turn as everyone’s covet.
The complaint has been received by Advertising Standards Authority that the ad leads to unhealthy body awareness and that it was harmful and irresponsible. For Mashable, the Velform Miniwaist is corset for waist compression to squeeze off waist, thus offering wearers the hourglass shape. It was explained by Mashable that the shop channel has aired the ad for the Velform Miniwaist, which showed different women cinching off their waists, including the footage of women after and before using the outfit. This is of course, basically what exactly women expect from ‘becoming skinny fast’ gimmick, a circulation of women being unhappy with their body, sharing their after and before stories after experiencing the product. However, the infomercial is very cringingly body negative that the advertising authority felt it was in the best interest of public to be pulled.
In the first 3 minutes of the advertisement, there will comments from the presenter regarding the body sizes of women and men and driving the point that having Barbie-sized waist is exactly the only technique to stay happy. Then the ad will show a series of women sharing their experienced, where they will be looking back at their shapes of just 4 weeks before and showing complete disgust and also pity for how their bodies used to be. Luckily, some consumers tend to be alarmed over what the advertisement was trying to teach its audience. The advertising authority investigated the advertisement upon getting a complaint from one of the viewers who believed it tempted unhealthy body views and regarded it to be harmful.
In the report, the advertisement authority concluded that the ad held responsible to encourage that a very tiny waist must be aspired to and that every woman must strive for that figure and also that the ad paved way for unhealthy body opinions. While the process of waist training is not new to the mainstream media, this advertisement especially was problematic due to its blatant importance on being skinny. With comments like asking women not to worry on rolling back and aim to get the body in just 1, 2 or 3, a viewer is really getting the thought of having anything other than hourglass figure with small waist is a cause for misery. Such kind of ad does not evoke a healthy body lifestyle or image and confine a beauty standard to have only one kind of body.